4 Contestants. 4 Glass Tanks. 8 Nokia Phones. 48 Hours. $5,000. Do you have what it takes? Take the challenge and explore the next episode in video, music and games.
Agoraphobia? Claustrophobia? These words do not exist in the vocabularies of our four contestants. This is the story of how Marcus, Gwen, Dawne and Lucas fought the good fight at Nokia's Digital Playzone, 16 - 18 November at Orchard Cineleisure.
All smiles for now... Marcus, Lucas, Dawne & Gwen.
Support from friends, family, members of the public and SMS voters was also considered a key factor in determining the winner
In the end there could only be one. Congratulations Dawne! What will you do with the 5 grand?
These days it seems everyone's going green. The festive season came early this year to Clarke Quay, as Creatus put on a stellar Christmas centrepiece for Heineken's "The World Celebrates With Heineken" campaign, showcasing a synergy that went beyond similar corporate colours (ok so maybe the Pantones are different, but who's counting?)
The star of the show...Heineken's beer-bottle tree. Legend has it that Bernard and co. had to individually drink each bottle as suppliers refused to deliver empty bottles. Allegedly only ah!
Tourists lapping up the atmosphere as night falls
These are dangerous times, even for Santa, so he's traded in his sleigh for an amphibious assault craft
Christmas wouldn't be Christmas without Santa's little helpers!
The final quarter of the year is always a backbreaker in the events line, so it's good to know that with people like Bernard, Zen & co., Christmas will always be safe! Great job, everyone!
Hi guys, Thank you very much for the birthday cake and well wishes today! Nothing warms the heart better than to know that your colleagues and friends bother to do the silly things (Bernard lying about having a private discussion @ the cafe, Sean calling me to ask some silly IT question and Ivan standing at the door to "watch water" - you guys really got me fooled this time but i really appreciate all your effort!
Today also reminds me of how little details can delight our customers. I am sure clients will appreciate a prompt contact report, a well checked proposal and regular updating calls that will go a long way in providing the kind of excellent client service that creatus was built on. Especially in our business of event management, its the little touches in the details that make or break an event. So lets take everyday as our client's birthday and be prepared to go the extra miles with the details to delight them, the way you have delighted me today.
Can someone please post up some pictures of the birthday cake and me in our new messy office?
6 Road Shows, 38 hours, 926 lucky draw entries, 8000 product pamplets given out, 992 people engaged, 28 navigators and 2 days of island-wide deployment. We have finally concluded the Nokia 6110 Navigator “Find your Spot” Campaign.
After the event, I can truly say that the Nokia 6110 Navigator is a phone that truly shows you where to go.
I have to admit that I did not find the Navigator very pleasing to the eye when I first encountered it during the Media Launch but trust me, this phone grows on you. Sean was hooked to it after it led him from our office to a warehouse in Pasir Panjang.
There are a million different ways to market this phone, and of course countless different media to choose from. TV, Radio, Newspapers, Billboards or even web based marketing What a consumer see and hear can never be compared to trying out the phone him or herself Like what was done with the N95 Wireless Adventure, we zoomed in on experiential marketing People from the streets were given the opportunity to use the phone. Yeah, USE it Our Navigators were given short and sharp instructions on how to engage with people The Navigators improved tremendously along the way, and by the last event at Cineleisure, the streets was indeed their playground
How did we manage to deliver the event in less than 2 weeks? 2 weeks of scrambling, countless ad-hoc meetings and many cups of coffee indeed. A few burnt week-ends. Not forgetting countless sleepless nights The satisfied look on the client’s face makes it all worthwhile
Now, any of the lucky draw winners want to sell their Navigators?
19 June 2007 was our company's chillout day. We started the day at 9am with breakfast and an impressive presentation of Creatus' history. Simon sharedwith us how he started his very first event outside East Coast Park MacDonald playground with just a lorry and a few workers, and himself being the driver! Watching through his video library of past events was like going thru a time capsule. The amount of work we have accomplished was simply astonishing and unbelievable. How I wish I had join Creatus earlier to experience it all, especially when seeing all the bikini babes we have hired for most of our events :)
Following the presentation, we also had an interactive session of personal SWOT discussion and self-exploration. We talked about our individual strength and weakness with everyone having a turn to speak including Simon himself. I can fully understand his intention as he hopes to strengthen our individual weakness thru teamwork.
By the time we finished, it was already close to noon. Just as we were thinking that we are going back to our office to work, Simon actually surprised us by telling us to go to the cable-ski lagoon! He has actually book an hour of cable-ski fun for all of us. No wonder he told us to bring our swimwear the day before ... we knew something was up his sleeves .... Well that got everyone excited! Look at the pictures and you will see how much fun we had ... not to mentioned the bruised asses
Everyone was totally exhausted after the cable-skiing. Seeing us so hungry and tired, Simon suggested we go Mustafa for some roti prata. However while we were traveling halfway to Mustafa, everyone’s phone received a sms from Simon. He has actually plan a mini wireless adventure challenge in Mustafa!
And so we begin our little challenge. Our task was to find all the items he sends us with a picture taken beforehand. The winner will win for himself $50 cash! At first, we thought how hard can it be to find something in Mustafa, but we soon realize our naive thinking. We basically ran up and down the whole Mustafa many times till the security guard was staring at us fiercely. Finally through the combined effort of Ivan, Hector and myself, we managed to beat the rest to the challenge. I could still remember clearly the moment when the 3 of us ran towards Simon’s MX5 park at Rowell road with him waving the $50 at us.
Our next chillout is going to be the premiere screening of Transformers .... !!!!
Between 21 and 25 May, I was on site to kick off the Dell SADMG Partners Conference held at Laguna Resort & Spa at Nusa Dua, Bali. I arrived 12.15pm to start my sleepless nights.
There were many pleasant surprises that awaited me. To begin with, the balinese team I had the priviledge of working with was amazingly efficient! Thanks to you Harry, Renato, Shary, Phina and Yetty. I would also like to give special thanks to all the friends & staff of Laguna Resort & Spa for being the most accommodating bunch of frontliners! You guys were great! Especially Eka and Sandra!
On 21 May, the team and I were busy sorting out the final details of delegate arrivals. We were expecting delegates/Dell partners & distributors from all over the Region on 22 May. Besides that, we were trying to resolve the issue of our shipment of collaterals coming in from Singapore as they were held back at the customs. I did a recee of the hotel and was pleasantly surprised that the meeting rooms were all set-up and ready to go. They were in the process of completing the backdrop to be used for the conference in the main ballroom. At about 6.30pm, we headed to Jimbaran Bay where dinner will be held on 23 May. Jimbaran Bay is a stretch of beach with over 100 restaurants! Harry and I headed to Ganesha Pudak Cafe and after checking out the place, discussing on where to place the banners and on how to deco the place for an impactful evening, we settled for some seafood dinner. The food especially the fish were so fresh and yummy!
I shall not bore you with details of the event. As you can already tell, I can be rather long-winded! hahaha...so instead, I am gonna post a few pictures for your viewing pleasure :) My only regret in Bali was not being able to soak-up the balinese flavor as it was all work :( I am looking forward to going back there for a holiday and besides a successful event this time round, I also made some great friends that made this event more meaningful.
The Nokia Wireless Adventure last weekend was Experiential Marketing at its Best.
Differentiation for electronic products are getting harder pitching latest functions and technological features. In the mobile phone category, the space is cluttered with last count on cnetasia at least 22 brands and more than 200 current models each boasting about connectivity, multimedia, imaging, form factor and enhanced PIM functions. In the other product categories such as imaging products, the vicious cycle goes on with the megapixel competition. Others try harder by adding on features like wireless transfers, GPS, Touchscreens which are not priorities that you would consider when buying a camera.
Hardly any new product enjoys phenomenon success. Even the recent Apple iphone that brags itself as a three devices in one: A cell phone, a widescreen iPod with touch controls, and an Internet communications device. Errrr .... haven't we heard that before?
Differentiation by product feature is almost zilch.
So what makes the consumer decide? Some call it tribal marketing, some call it old-school benefit selling. It is simply putting the product into the hands of the consumer and show them what they can do with it and not what the product can do for them. Most of us can't differentiate between 512 mbps to 1000mbps, 1 megapixel to 10 megapixel. Only if we can experience how much faster we can have access to our emails, we are sold. The key word here is RELEVANCE.
Coming back to the race. It was successful in itself bringing out the relevance of the product features of the N95 through a fun and interactive way. It created a positive brand experience with the participants and created a major ripple effect giving the brand opportunities to promote the product.
For us, it was definitely a fantastic experience to work with Nokia. Having worked with so many brands over the last 10 years, we are always eager to do things differently by pushing the creative envelope. This event gave us just the experience that justify the long hours and nerve wrecking brainstorming sessions. And to seal it all, the smiling faces on the contestants and our clients makes it all worthwhile.
A big thank you to everyone that has made this event such a success:
Wee Khee from Nokia - one of the best clients we have worked with. Thank you for the support, patience and faith you had given us.
Creatus Team -
Ivan - Good job on working out the workflow and keeping the process smooth and tight. And thanks for lending us your flat for the AMK station! Please thank your parents for helping us to clear the old newspapers collected by the contestants :)
Trixia - Thank you for planning and ensuring that the program ran smooth and on time. Also thank you for the positive attitude you have maintained throughout the whole project. And also for roping in your Husband to help!
Hector - Your perseverance is most commendable. Thank you for working through the late nights, trial running the routes so many times and enduring all the "scolding" sessions from me :)
Vincent - Good job on keeping tab on all the minute production details throughout the whole event. And also glad to hear that you have managed to lose some weight during this period :P
Everyone else - Big thank you to all in the office who have helped with the administration, onsite setup and any other ways you have contributed to the success of this event.
All smiles for now... Marcus, Lucas, Dawne & Gwen.
Support from friends, family, members of the public and SMS voters was also considered a key factor in determining the winner
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
The Nokia Wireless Adventure last weekend was Experiential Marketing at its Best. 
