The Nokia 6110 Navigator "Find your spot" Campaign

6 Road Shows, 38 hours, 926 lucky draw entries, 8000 product pamplets given out, 992 people engaged, 28 navigators and 2 days of island-wide deployment. We have finally concluded the Nokia 6110 Navigator “Find your Spot” Campaign.

After the event, I can truly say that the Nokia 6110 Navigator is a phone that truly shows you where to go.



I have to admit that I did not find the Navigator very pleasing to the eye when I first encountered it during the Media Launch but trust me, this phone grows on you. Sean was hooked to it after it led him from our office to a warehouse in Pasir Panjang.

There are a million different ways to market this phone, and of course countless different media to choose from. TV, Radio, Newspapers, Billboards or even web based marketing
What a consumer see and hear can never be compared to trying out the phone him or herself
Like what was done with the N95 Wireless Adventure, we zoomed in on experiential marketing
People from the streets were given the opportunity to use the phone. Yeah, USE it
Our Navigators were given short and sharp instructions on how to engage with people
The Navigators improved tremendously along the way, and by the last event at Cineleisure, the streets was indeed their playground























How did we manage to deliver the event in less than 2 weeks?
2 weeks of scrambling, countless ad-hoc meetings and many cups of coffee indeed.
A few burnt week-ends. Not forgetting countless sleepless nights
The satisfied look on the client’s face makes it all worthwhile



Now, any of the lucky draw winners want to sell their Navigators?

View review of the Nokia 6110 Navigator @ http://technoscriber.blogspot.com/